SUMMARY: 
An experienced, extremely creative Marketing Communications Manager with outstanding Strategic Planning & Writing skills. Hands-on expertise in managing integrated marketing programs, including Database Marketing, Trade Shows, Advertising, Web Marketing, Newsletters & PR.

AREAS OF KNOWLEDGE & EXPERIENCE:  
MARKETING COMMUNICATIONS: I manage, design and produce creative marketing collateral; write, design and publish newsletters; design and launch Web sites; create breakthrough advertising campaigns; develop business presentations; research and write business articles.

STRATEGIC PLANNING: Strong strategic planning knowledge in product and service sectors. I develop marketing plans with strategic goals and tactical ideas.

SURVEYS: Successfully implemented customer surveys, including Web-based online surveys for customer retention & target marketing.

PUBLISHING: I am a published magazine writer with forward-looking articles focused on marketing, Web commerce, PR, finance, and technology. See just published section.

DIRECT MARKETING: 6 year’s experience in managing DM campaigns. Recently developed an online database-driven portal for customized mailings.

PRINTING: Advanced knowledge of printing and publishing, including  ‘variable-data’ printing for customized marketing communications & newsletters.

WEB DESIGN: Currently manage company web site. Designed 4 Web sites. Knowledge of usability, content management and branding for Web sites and Intranets. Experience in setting up and maintaining Web logs. See this web site and this blog.

TECHNOLOGY & COMPUTERS:  Advanced computer literacy with knowledge of PageMaker, PhotoShop, FrontPage, Publisher, InDesign, PowerPoint, Excel, Microsoft Word & Acrobat.  Ongoing interest in collaborative & productivity tools.

 KNOWLEDGE OF: Wi-Fi, Web logs, Wikis, Streaming Media, P2P, Broadband, Webcasting, Podcasting, Viral Marketing, Bluetooth, Online Social Networks, Portals & Intranets, Text Messaging, Search, VOIP, RSS.

EDUCATIONAL HIGHLIGHTS        
Masters Degree in Mass Communication             
University of Leicester, United Kingdom, Sept. 1988
               
Bachelors Degree with Honors in English Literature
University of Sri Lanka, Nov 1985    

Graduate Researcher in Advertising
University of Texas at  Austin, U.S.A. March 1991