EDUCATORS TAP INTO WEB 2.0
(PDF
of the article)
College professors
are tapping into social media to increase participation, encourage
sharing and feedback, and get students prepped for a world powered by
Web 2.0
THE WISDOM OF THE WIKIPEDIANS
(PDF
of the article)
Corporate
communications and brand management in a Web 2.0 world is not a skill-set
that has been taught in schools. Wikipedia is just one place where you
have no control.
DIVING INTO SOCIAL MEDIA? (Link
to article)
Written for a student
newsletter. How should you conduct yourself in this new space?
Think of social media as your future résumé, where you will leave social
media breadcrumbs that capture who you are and what you do.
PODCASTING ANYONE? (PDF
of the article)
While broadcasting is based on the push model, podcasting refines it
to a narrowcasting function with a built-in improvement --the pull model.
HOW CONNECTED ARE WE: Tsunami Relief
How networks, driven by one-part
technology and three
parts personal contacts accomplished.
EDWARD DO BONO
(jpg
of the article)
Brainstorming isn't always easy. But the mind can be disciplined into
firing up those big ideas!
THE NEW PR
(CW
Magazine)
New media tactics such as viral marketing, txt msg have changed the game
of the PR and advertising.
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MOBILE MARKETING
(bizAZ Magazine)
Phoenix-Arizona company Blumo, a mobile experience agency helps
marketers target the 'third screen.'
ONE SIZE FITS NOBODY
(link
to article)
How
Saepio, a marketing solutions provider enables brands to customize
marketing communications, and still adhere to brand guidelines.
CITIZEN JOURNALISM FILLS THE VOID
(PDF)
Social
media and journalism team up to report on slices of the world reporters
have never been.
THIRD SCREEN MARKETING
(PDF
of the article)
The attention shift to the third screen took place a few years ago. Now
the tactics to reach audiences through that screen are within your
reach.
THE NEW AD AGENCY.
Interactive marketing is
the tip of the spear of a move to connect brands with customers in the always-on media
environment.
Search Engines Smarten Up
(CW Magazine)
The battle for your desktop is
underway with scour engines that can search your hard drive for
anything! That, plus the wild, wild, web, of course...
Sarongs, Cell phones & Satellites: May 05
Arthur C. Clarke connects the dots.
Welcome to 'The United Nations of Earth!'
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Making Phones Disappear
Cell phones are steadily relinquishing their 'toy' status and have
become a new breed of multi-media tools. |
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My Blog
Hoi Polloi,
my
blog, is an up-to-date look at the
latest technologies and trends in marketing communications today. |
\
Hoi
Polloi. |
 |
Big Brother Is Blogging You!
Reputation management in an
opinionated, hyperlinked world! |
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Funny Name, Serious Hotspot
How Schlotzsky's is
using
Wi-Fi to draw customers. |
So Interruption Marketing Isn't Working?
Stop interrupting, and start listening to your
customers. |
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Remembering Daniel Pearl
The murder of a journalist raises
uncomfortable questions. |
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I designed
and edited the company newsletter,
iTimes.
Created exclusively in PageMaker.
More work here |
|
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I edited
the
IABC
Phoenix
newsletter. Created new layout & content categories. PLUS turned it into
a variable data printed piece. |
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Strategy Lesson For Guerilla Marketers
Companies need to watch their backs, because the
customers are watching! |
Branding The Experience
Intangible brand values may work harder than
conventional advertising. |
The New Branding
Marketers are treating Ad Agencies as their brain
cells, not their muscles... |
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Archives from 1997 through 1999 |
The Yin and the Yan of Marketing
Philip Kotler and Sergio Zyman:
wisdom from the school of hard knocks |
Responsible Advertising is not an oxymoron
How the Tobacco industry's woes is
affecting advertising |
Bad Guys Brandishing Modems
Y2K Scenarios make Cool Plotlines, but Hollywood Must
First Take a Stab at the Internet |
How
to fire your Ad Agency
How to ignite that Fire in the Bellies of Creatives |
Eyeballs For Rent
E-commerce Wants the Real Estate on your Desktop. Would
You Sell Out? |
Kasparov's one-man cheering squad
What can Sandra Bullock and Gary Kasporov Have in
Common? |
Wake
up and smell the competition
The Character and Shape Has Changed. What's Woken Up the Sleeping Giants? |
Advertising's Embarrassing Obituary
Did Advertising Kill Joe Camel? |
Of
course Cyberspace is virgin territory
Oscar Wells, Joseph Conrad, and Sex on the Net |
If Procrastination were a Crime, Middle Managers will be Serving Time
The three P's that plague the Marketing Process |
The George and Al Show
Candidates as media material in the 2000 US elections |
Is the New Media Changing Advertising
Or is it the other way around? |
Where to stick your Mission Statement
Empowering your Employees Takes More than a
Well-crafted Mission Statement |
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