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Call it the media century. We are literally
over-run by them. Even those outside of marketing, advertising or television, must face up to the
challenges of newer media forms and delivery systems. If you've ever read
news on the screen of a cell phone, you'll know what I am talking about.
Webisodes and viral marketing bypass the mainstream
media outlets, as do bloggers and activists. As media formats get reconfigured
for (and by) the audiences, every form of communication must adapt,
or re-invent itself -continuously. It's an exciting time for
communication, PR
and advertising. Think TiVo and
Video Podcasts, RSS and juke-box cell
phones.
Facebook and Wikis.
What's all this? For a quick take on the latest
trends in social media and marketing, see my blog,
HoipolloiReport.
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