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"The next 100 years
starts today, and its going to be different."
Mark Zuckerberg
Facebook
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Hoipolloi Report
My Bog |
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Home |
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THE WORLD
has changed since marketing was all about finding a need and
filling it. Brands and their reputation in the fragmented,
connected, temperamental, fast-evolving marketplace need much
more than the rigor of the
4Ps. |
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Where Philip
Kotler, Tom Peters and Al Ries
once wrote the recipe, marketing is now a mashup of Malcolm
"Tipping Point" Gladwell, Seth "All Marketers are Liars" Godin,
and Guy "Word of Mouth" Kawasaki. Plus a healthy
sprinkling of search marketing, social networking, and
user-generated content. |
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Marketing may have
changed, but we have some givens.
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SOCIAL MEDIA
Social media and technology accelerates the shift in marketing.
Take a look, too, at my
recent coverage of the
trends to watch out for. |
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It is not about a
prettified logo but a promise. It is transactional.
One-on-one. Intimate. Social. And yet,
with the rising clutter, marketing is becoming viral,
interactive, and highly targeted --as in these
interactive billboards.
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cover it all
for
Communication World,
Create Magazine,
Franchise Times,
and LMD,
These are samples of some recent work. For a more updated look
at what's happening in MarCom, Branding and Social Media, check my
blog, at
HoiPolloiReport.
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Buzz marketing, Search marketing,
Guerilla marketing, Event marketing.
Are they different? Or are things beginning to blur?
Read on... |
MARKETING TO THE THIRD SCREEN
Mobile marketing
agency, Blumo, makes marketing interactive, immediate and
engaging with mobile marketing. |
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ONE SIZE FITS NOBODY
How
Saepio, a software solutions
provider helps restaurant franchisees create customized
marketing communication that still keeps to brand
guidelines. |
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THE POWER OF THE 3D WEB IN MARKETING
B-toC marketing, event
marketing, experiential marketing will soon take advantage of
the 3D experiences, virtual worlds, and
Photosynth. |
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AD AGENCIES REBOOT
THEIR OPERATING SYSTEM
A new breed
of digital marketing agencies are replacing the
'analog agencies'.
Billboards and TV spots are giving way to RSS, and podcasts... |
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BRAND WARS
Bud and Miller duke
it out on the 'King of the hill' platform that is as irrelevant
as the 'Carb' positioning. It's a brand war minus any marketing
discipline. |
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BEYOND
THE BRAND
Beyond
Al Ries, and Richard Branson, beyond the success stories of
juggernauts such as Proctor & Gamble and Harley-Davidson,
there’s a bold new experiment taking place.... |
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