| "Consultants are drawn
to money the way hornets are drawn to ripe cantaloupes at a late-summer picnic." |
| James O'Shea and Charlie
Madigan, Dangerous Company. |
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Those buttoned-down chaps from Corporate actually
believe in the gushing credo of their Mission Statements? The "Cluetrain Manifesto"
reminds us that the homogenized 'voice' of business —as enshrined in
brochures—is becoming as contrived and artificial as the language of the 18th century
French court.
Then there's "Agenda". The take-no-prisoners
approach to the customer century from the father of the "re-engineering"
movement. Managers have their work cut out for them.
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| Cluetrain Manifesto dismisses corporate rhetoric, as
the 'self-centered drone emanating from Marketing departments' and ‘sterile happy
talk’ which does not win customers. But like word-of- mouth, word-of-web
communication resonates with the rich human voice.... continue |
Agenda is both
textbook and thriller in an attempt to explain why customers are so irrational, fickle,
and demanding. The levers that managers can throw to turn task-driven work into
process-driven work across the enterprise... continue |
| new:
CONSULTANTS ON THE
MAT RELATED ARTICLE: WHERE TO STICK YOUR MISSION STATEMENT |
BOOK REVIEWS:
Click here |
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humor: |
HEARD THE ONE ABOUT CONSULTANTS DEPARTMENT OF HOT AIR: MANAGERS |
Copyright:
angelo fernando
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