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A few appetizers from my best columns
published since 1995.

                                                  

   
Where to stick your Mission Statement
Empowering your employees takes more than a well-crafted Mission Statement

So Interruption Marketing Isn't Working?
The incessant barrage of information is de-sentizing the customer. What should you do?

Why Products Fail
The improbable fate of a politician, a Magazine and a Phone!

WebCams Revisited:
How WebCams are actually serving a purpose

Eyeballs For Rent
E-commerce wants the real estate on your desktop. Would you give it up without a fight?

The End Of Marketing
Sergio Zyman has a dangerous proposition. A Book Review.

The Only Book on Advertising You need To Read:
A Book Review of Howard Gossage's book

Advertising's Embarrassing Obituary
Did Advertising Kill Joe Camel?

 

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