"The internet without search is like a cruise missile without a guidance system."
Bob Davis,
former CEO of Lycos.
 

 

Published work.

 

Hoi Polloi. My Bog
 

 

 

MICROPROCESSORS and Web browsers, camera phones, social networks, blogs and SMS. These are the shoelaces and safety-pins that bind us into one big community. There's always an 'opportunity cost' in replacing real-world experiences with their digital counterparts. This is all about technology, innovation, and culture. Challenging. Mind-boggling. Inevitable.

Alongside the wonders of social media --wikis, blogs, podcasts, photo-sharing, online video, mobile -  and ubiquitous Wi-Fi is the downside of being connected: identity theft, spyware and trojans.  Ordinary people don't have to put up with this.

I cover topics not as a technology cheerleader, but as a realist. The Web has almost become the interface of everyday life, but we must realize that while some 11.5 billion web pages are indexed and searchable, some 45 billion pages are not!

All the articles on this site have been published in business magazines here in the US, and overseas. For a more updated take on what's changing, what's impacting marketing, and how it all relates to us, check my Blog, at Hoi Polloi.

THE NEW PR
In a networked world, the best PR cannot control the information flow. Things leak out; the center cannot hold.

 

LIES, DAMN LIES, AND EMAIL
Real-time information is a wonderful asset, but the 'word of mouse' network is a double-edged sword...
Google's interactive Billboard
in New York
   
MAKING PHONES DISAPPEAR
The obituary for the cell phone is being written even as we speak. But a new market will emerge as the 'toy' becomes a tool.

Watch out for Wikis!

BEFORE YOU HIT THAT SEND BUTTON
Email can be more powerful than you think. Your outbound messages can have a life of their own. What did you forward lately?

 

Previously Published
RETURN TO EXPERIENCE
E-commerce is returning to the customer-centric philosophy of the low-tech era..
PR IN A HYPERLINKED WORLD
The Web is becoming a pretty anarchic place for senders who have less power than the recipients... Brand Guardians, beware...
CENSORSHIP AND FIREWALLS ARE A JOKE!
Cell phones and satellites make book burnings and media intimidation futile.
IN WITH THE OLD, OUT WITH THE NEW
It was invented 450 years before the microchip, and is one technology you can take to the beach without batteries...
THE FUNNY SIDE OF CYBERSPACE
Old Testament and E-commerce!
 
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Copyright: Angelo Fernando