E-COMMERCE

"Google is the oxygen of this ecosystem."

Hoi Polloi. My Bog

SEARCH ENGINES and Web browsers, camera phones, social networks, blogs and SMS. These have become the connective tissue binding us into one big community. I cover the online world not as technology's cheerleader, but as a realist. Looking at the opportunity cost of these shiny new objects. Of our gravitation to social media --wikis, blogs, podcasts, crowd-sourcing, online video, citizen journalism, mobile ...you know! All content on this site has been published in business magazines here in the US, or overseas. For a more updated take on what's changing, what's impacting marketing, and how it all relates to us, check my Blog, at Hoi Polloi.

CUT TO THE CHASE WITH VISUALIZATION Visualization is that great lens that puts data in context, allowing us to look at scenarios. At the Decision Theater, where I work...
EDUCATORS EMBRACE WEB 2.0 Universities are tapping into social media to get students prepped for a world powered by Web 2.0.
THE NEW PR In a networked world, the best PR cannot control the information flow. Things leak out; the center cannot hold.
LIES, DAMN LIES, AND EMAIL Real-time information is a wonderful asset, but the 'word of mouse' network is a double-edged sword...
MAKING PHONES DISAPPEAR The obituary for the cell phone is being written even as we speak. But a new market will emerge as the 'toy' becomes a tool.
	Watch out for Wikis!


	Previously Published
	RETURN TO EXPERIENCE E-commerce is returning to the customer-centric philosophy of the low-tech era..
.	PR IN A HYPERLINKED WORLD Senders have less power than the recipients... Brand Guardians, beware...
	CENSORSHIP AND FIREWALLS ARE A JOKE! Cell phones and satellites make book burnings and media intimidation futile.
	IN WITH THE OLD, OUT WITH THE NEW Invented 450 years before the microchip, it doesn't work on batteries.