EXPERIENCE: Marketing Communications Manager at Arizona State University.

Previously: Marketing Communications Manager at iCrossing, and Marketing Communications Director at Imperial Capital Bank / ITLA Capital Corporation. My work involves strategic marketing, writing, product collateral development, advertising, direct marketing, publishing newsletters, trade show marketing, variable-data printing, web sites, blogs and intranets.

FREELANCE WRITING: I am a regular columnist for CW, the magazine of the International Association of Business Communicators, IABC.  See recent columns here.

I have covered marketing and media for Franchise Times magazine, and Create magazine.

OVERSEAS, I serve as contributing editor to LMD, the leading business magazine in Sri Lanka. I have written two columns: Dateline America (on advertising, media, politics) and Postcard from Cyberspace (covering E-business) and --when time permits-- I take on special assignments such as cover stories. These have included specials on Tom Peters, Edward De Bono and Arthur C. Clarke, Cyber-terrorism, Emerging media, and Advertising.

MY PROFESSIONAL CAREER began in advertising in the eighties at J. Walter Thompson's. I was later a director at the Colombo office of Ogilvy & Mather international. I frequently write on branding issues, conduct interviews, and am often called to brainstorm on marketing strategy and ad campaigns.

MY BLOG, Hoi Polloi Report, begun in April 2004, deals with the power shift in communications today. Technology and networking alters the playing field for PR, marketing and the media, and I track and comment on this sectors.

VALLEYPRBLOG.COM is another PR blog which I contribute to in Phoenix, Arizona.

I participated in the first ever Global PR Blog Week, in July 2004, and was one of just 2 bloggers from Arizona. Please also visit my tsunami relief site Wave of Hope.

AWARD: My Technology column for Communication World magazine recently won a Maggie award for IABC.