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Writing and Design. Strategy and Tactics.
They are no longer mutually exclusive. A communications plan comes together because of a variety of specializations. Not just copy and design,
but HTML and lead generation, variable-data printing and trade
shows, branding and PR, guerilla marketing and word-of-mouth...a
high-wire act we loosely refer to as 'integrated marketing communications!' The work you
see here is a snapshot of some of the above, delivered on budget and on
time.
And if you really want to get technical,
I'll talk about how
Blogs could energize your PR, or
help you implement a
Wiki to help those virtual
teams collaborate. |
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