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MY READING LIST includes the Branding and Marketing staples, irreverent 'manifestos,'  and those edge-of-your-seat commentaries on technology and communications.

But even as life, work, info-tainment and knowledge gets TiVo'd, Blackberried, Googled, blogged or podcast, nothing beats curling up with a piece of 'technology' that's predates all these by about 5 centuries: a book.

Robert Scoble and Shel Israel

Glen Reynolds

Dan Gillmor

Brand Hijack

Seth Godin

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Howard
Rheingold

Kevin Roberts

The Cluetrain Manifesto

Regis McKenna

Thomas Friedman

 

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Howard Gossage &
Jeffrey A. Goodby

David Ogilvy

Douglas Rushkoff

Seth Godin

Sergio Zyman

 

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James C. Collins &
Jerry C. Porras

Data Smog

Jeremy Rifkin

David A. Aakers

Stan Davis &
Christopher Meyer

 

copyright: angelo fernando

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